What do highlights have to do with it?
If you've walked up to a store you've never been to and decided "yay" or "nay", then you've probably done the same on someone's Instagram profile, too.
Having compelling IG highlights gives new visitors a way to quickly get to know you and your brand before deciding whether or not they want to stick around.
AKA - this is the start of your customer journey and the experience you want to create for them.
From the type of highlight down to what to include in each, you'll be able to shine the spotlight on your business with a message that turns new followers into fans.